Competitive Intelligence Overview
18
Products
116
Assets
3/3
Platforms
6.4
Assets/Product
16 products
96 assets
1 products
5 assets
1 products
15 assets
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Owlet leads in 3 categories across amazon, walmart, target. Key strongholds: Baby Products > Safety > Monitors > Smart Monitors, Baby Monitors.
"Baby Products > Baby Care > Health > Thermometers" has 76 products but Owlet only has 1 (1.3%). High-volume category with room to grow.
amazon12
75% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Owlet Your brand | 18 | 116 | 1★ | 16 | 1 | 1 |
VTech | 81★ | 682★ | 0 | 79 | 1 | 1 |
k kin+kind | 6 | 50 | 0 | 6 | — | — |
i iHealth | 16 | 117 | 0 | 16 | — | — |
k kin+kind | 5 | 36 | 0 | 5 | — | — |
i iHealth | 2 | 15 | 0 | 2 | — | — |
VTech has 4447% more assets than iHealth
VTech, kin+kind, iHealth, kin+kind, iHealth have no video assets
kin+kind is not present on Walmart, Target
iHealth is not present on Walmart, Target
kin+kind is not present on Walmart, Target