Competitive Intelligence Overview
57
Products
281
Assets
3/3
Platforms
4.9
Assets/Product
55 products
269 assets
1 products
7 assets
1 products
5 assets
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Owala leads in 4 categories across amazon, walmart, target. Key strongholds: Sports & Outdoors > Sports & Outdoor Recreation Accessories > Sports Water Bottles, Health & Household > Household Supplies > Household Cleaning > Kitchen Cleaners.
Marshmallow Fluff leads "Grocery & Gourmet Food > Pantry Staples > Jams, Jellies & Sweet Spreads > Marshmallow Spreads" by 35% over Owala. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Thermoses > Insulated Beverage Containers > Thermoses" has 166 products but Owala only has 14 (8.4%). High-volume category with room to grow.
amazon80% of Owala's category presence is on amazon. Consider expanding on walmart and target for diversification.
24
15.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Owala Your brand | 57 | 281 | 0 | 55 | 1 | 1 |
Hydro Flask | 82★ | 476★ | 1★ | 80 | 1 | 1 |
V VAVONNE | 26 | 159 | 0 | 26 | — | — |
V VAVONNE | 6 | 36 | 0 | 6 | — | — |
B BVACUMHEAD | 2 | 14 | 0 | 2 | — | — |
B BVACUMHEAD | 5 | 41 | 0 | 5 | — | — |
Hydro Flask has 3300% more assets than BVACUMHEAD
Owala, VAVONNE, VAVONNE, BVACUMHEAD, BVACUMHEAD have no video assets
VAVONNE is not present on Walmart, Target
VAVONNE is not present on Walmart, Target
BVACUMHEAD is not present on Walmart, Target