Competitive Intelligence Overview
30
Products
120
Assets
1/3
Platforms
4.0
Assets/Product
30 products
120 assets
Not present
Not present
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Oster dominates "Baby Products > Baby Care > Grooming > Hair Clippers" on amazon with 7.1% market share, outperforming 0 competitors.
amazonAROMA leads "Home & Kitchen > Kitchen & Dining > Small Appliances > Rice Cookers" by 49% over Oster. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Cookware > Steamers" has 94 products but Oster only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Oster's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
11.9% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
O Oster Your brand | 30 | 120 | 0★ | 30 | — | — |
Cuisinart | 223★ | 833★ | 0★ | 222 | 1 | — |
Hamilton Beach | 109 | 833★ | 0★ | 108 | 1 | — |
Breville | 76 | 194 | 0★ | 75 | 1 | — |
Cuisinart has 594% more assets than Oster
Oster is not present on Walmart, Target
Cuisinart is not present on Target
Hamilton Beach is not present on Target
Breville is not present on Target