Competitive Intelligence Overview
72
Products
577
Assets
3/3
Platforms
8.0
Assets/Product
70 products
561 assets
1 products
7 assets
1 products
9 assets
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Oral-B leads in 6 categories across amazon, walmart. Key strongholds: Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Rotating, Health & Household > Oral Care > Toothbrushes & Accessories > Manual Toothbrushes.
Listerine leads "Health & Household > Oral Care > Mouthwash" by 42% over Oral-B. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Sonic" has 111 products but Oral-B only has 4 (3.6%). High-volume category with room to grow.
amazon86% of Oral-B's category presence is on amazon. Consider expanding on walmart and target for diversification.
14
100% share • #1
No other brands in this category.
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Oral-B Your brand | 72★ | 577★ | 1★ | 70 | 1 | 1 |
Colgate | 69 | 448 | 1★ | 67 | 1 | 1 |
Boka | 51 | 223 | 0 | 50 | 1 | — |
F Firefly | 12 | 73 | 0 | 12 | — | — |
F Firefly | 19 | 116 | 0 | 19 | — | — |
Oral-B has 690% more assets than Firefly
Boka, Firefly, Firefly have no video assets
Boka is not present on Target
Firefly is not present on Walmart, Target
Firefly is not present on Walmart, Target