Category Insights
AICategory Leader
Orajel dominates "Health & Household > Oral Care > Oral Pain Relief > Rinses" on amazon with 25.9% market share, outperforming 3 competitors.
amazonCompetitive Threat
Abreva leads "Health & Household > Health Care > Over-the-Counter Medication > Cold Sore & Fever Blister Treatments" by 18% over Orajel. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Oral Care > Toothpaste" has 276 products but Orajel only has 1 (0.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Orajel's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
6 categoriesLeader in 1
Orajel(Your brand)
7
25.9% share • #1
Top Competitors
#2
G
Grad HAGO27.4%#3
U
Ulcer Ease27.4%#4
TheraBreath27.4%