Competitive Intelligence Overview
79
Products
692
Assets
3/3
Platforms
8.8
Assets/Product
77 products
676 assets
1 products
7 assets
1 products
9 assets
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Optimum Nutrition leads in 4 categories across amazon, walmart. Key strongholds: Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Whey, Health & Household > Vitamins, Minerals & Supplements > Amino Acids > BCAAs.
5-hour ENERGY leads "Health & Household > Diet & Sports Nutrition > Endurance & Energy > Shots" by 22% over Optimum Nutrition. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks" has 260 products but Optimum Nutrition only has 1 (0.4%). High-volume category with room to grow.
amazon89% of Optimum Nutrition's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
17.9% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Optimum Nutrition Your brand | 79 | 692 | 1★ | 77 | 1 | 1 |
N Nutricost | 283★ | 1,603★ | 0 | 283 | — | — |
O OKZEST | 4 | 31 | 0 | 4 | — | — |
P Pabucle | 3 | 20 | 0 | 3 | — | — |
O OKZEST | 104 | 556 | 0 | 104 | — | — |
P Pabucle | 16 | 123 | 0 | 16 | — | — |
Nutricost has 7915% more assets than Pabucle
Nutricost, OKZEST, Pabucle, OKZEST, Pabucle have no video assets
Nutricost is not present on Walmart, Target
OKZEST is not present on Walmart, Target
Pabucle is not present on Walmart, Target