Competitive Intelligence Overview
29
Products
105
Assets
2/3
Platforms
3.6
Assets/Product
28 products
97 assets
1 products
8 assets
Not present
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Opti-Free dominates "Equate Contact Solution" on walmart with 50% market share, outperforming 1 competitors.
walmartCLEAN SKIN CLUB leads "Beauty & Personal Care > Skin Care > Face > Cleansers > Cloths & Towelettes" by 21% over Opti-Free. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Cleansers > Cloths & Towelettes" has 57 products but Opti-Free only has 1 (1.8%). High-volume category with room to grow.
amazon75% of Opti-Free's category presence is on amazon. Consider expanding on walmart and target for diversification.
20
14.6% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Opti-Free Your brand | 29 | 105 | 0 | 28 | 1 | — |
Biotrue | 53★ | 48 | 1★ | 51 | 1 | 1 |
Clear Care | 40 | 214★ | 1★ | 38 | 1 | 1 |
Renu | 44 | 204 | 0 | 43 | 1 | — |
Clear Care has 346% more assets than Biotrue
Opti-Free, Renu have no video assets
Opti-Free is not present on Target
Renu is not present on Target
Clear Care has the highest asset coverage (5.4 assets/product)