Category Insights
AICompetitive Threat
Orville Redenbacher's leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Popcorn > Microwave" by 28% over OPOPOP. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Home & Kitchen > Kitchen & Dining > Small Appliances > Specialty Appliances > Popcorn Poppers" has 68 products but OPOPOP only has 1 (1.5%). High-volume category with room to grow.
amazonPlatform Concentration
100% of OPOPOP's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesOPOPOP(Your brand)
1
3.4% share • #8
Top Competitors
#1
O
Orville Redenbacher's931%#2
SkinnyPop620.7%
#3
Skinnygirl413.8%