Competitive Intelligence Overview
64
Products
352
Assets
3/3
Platforms
5.5
Assets/Product
62 products
342 assets
1 products
2 assets
1 products
8 assets
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OPI leads in 4 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Foot, Hand & Nail Care > Nail Art & Polish > False Nails & Accessories > Press On Nails, Beauty & Personal Care > Foot, Hand & Nail Care > Nail Art & Polish > Tools > Polish Correctors.
Nail Tek leads "Beauty & Personal Care > Foot, Hand & Nail Care > Nail Care > Ridge Filler" by 19% over OPI. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Foot, Hand & Nail Care > Tools & Accessories > Nail Tools > Nail Files & Buffers" has 103 products but OPI only has 1 (1%). High-volume category with room to grow.
amazon88% of OPI's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
16.8% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
OPI Your brand | 64★ | 352★ | 1★ | 62 | 1 | 1 |
M Manucurist | 6 | 40 | 0 | 6 | — | — |
D DIHOclub | 2 | 18 | 0 | 2 | — | — |
M Manucurist | 11 | 78 | 0 | 11 | — | — |
P Peak Revival-X | 2 | 15 | 0 | 2 | — | — |
D DIHOclub | 5 | 35 | 0 | 5 | — | — |
P Peak Revival-X | 11 | 93 | 0 | 11 | — | — |
OPI has 2247% more assets than Peak Revival-X
Manucurist, DIHOclub, Manucurist, Peak Revival-X, DIHOclub, Peak Revival-X have no video assets
Manucurist is not present on Walmart, Target
DIHOclub is not present on Walmart, Target
Manucurist is not present on Walmart, Target