Category Insights
AICompetitive Threat
Degree leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirants" by 21% over Old Spice. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Body > Moisturizers > Lotions" has 124 products but Old Spice only has 1 (0.8%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Old Spice's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
7 categoriesOld Spice(Your brand)
9
9.3% share • #3
Top Competitors
#1
Lume2929.9%
#2
Native1616.5%
#3
Tom's of Maine88.2%