Competitive Intelligence Overview
78
Products
512
Assets
3/3
Platforms
6.6
Assets/Product
76 products
491 assets
1 products
8 assets
1 products
13 assets
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NYX PROFESSIONAL MAKEUP leads in 5 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Makeup > Eyes > Eyebrow Color, Beauty & Personal Care > Makeup > Face > Concealers & Neutralizers.
COVERGIRL leads "Beauty & Personal Care > Makeup > Face > Foundation" by 23% over NYX PROFESSIONAL MAKEUP. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Lip Care > Balms & Moisturizers" has 100 products but NYX PROFESSIONAL MAKEUP only has 1 (1%). High-volume category with room to grow.
amazon92% of NYX PROFESSIONAL MAKEUP's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
16.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
NYX PROFESSIONAL MAKEUP Your brand | 78 | 512 | 1★ | 76 | 1 | 1 |
e.l.f. | 101★ | 492 | 1★ | 100 | — | 1 |
LAURA GELLER NEW YORK | 64 | 477 | 0 | 64 | — | — |
wet n wild | 67 | 561★ | 0 | 66 | 1 | — |
LAURA GELLER NEW YORK, wet n wild have no video assets
e.l.f. is not present on Walmart
LAURA GELLER NEW YORK is not present on Walmart, Target
wet n wild is not present on Target
wet n wild has the highest asset coverage (8.4 assets/product)