Competitive Intelligence Overview
48
Products
268
Assets
2/3
Platforms
5.6
Assets/Product
47 products
260 assets
1 products
8 assets
Not present
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Nutrafol leads in 3 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Hair Care > Hair Loss Products > Hair Regrowth Treatments, Beauty & Personal Care > Hair Care > Hair Loss Products > Hair Regrowth Tonics.
Nature's Bounty leads "Health & Household > Vitamins, Minerals & Supplements > Vitamins > Vitamin B > B7 (Biotin)" by 20% over Nutrafol. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Conditioners" has 100 products but Nutrafol only has 1 (1%). High-volume category with room to grow.
amazon90% of Nutrafol's category presence is on amazon. Consider expanding on walmart and target for diversification.
32
30.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nutrafol Your brand | 48 | 268 | 0 | 47 | 1 | — |
Kitsch | 89★ | 686★ | 0 | 88 | 1 | — |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
Viviscal | 40 | 274 | 0 | 39 | 1 | — |
Kitsch has 156% more assets than Nutrafol
Nutrafol, Kitsch, Viviscal have no video assets
Nutrafol is not present on Target
Kitsch is not present on Target
Viviscal is not present on Target