Competitive Intelligence Overview
50
Products
245
Assets
3/3
Platforms
4.9
Assets/Product
48 products
230 assets
1 products
7 assets
1 products
8 assets
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Nutella leads in 3 categories across amazon, walmart, target. Key strongholds: Grocery & Gourmet Food > Pantry Staples > Jams, Jellies & Sweet Spreads > Chocolate & Hazelnut Spreads, Game time cookies.
PBfit leads "Grocery & Gourmet Food > Pantry Staples > Nut & Seed Butters > Peanut Butter" by 28% over Nutella. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but Nutella only has 1 (0.3%). High-volume category with room to grow.
amazon75% of Nutella's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
35.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nutella Your brand | 50★ | 245★ | 1★ | 48 | 1 | 1 |
m mofa | 23 | 144 | 0 | 23 | — | — |
m mofa | 3 | 18 | 0 | 3 | — | — |
T Tadeto | 4 | 31 | 0 | 4 | — | — |
C Cadbury | 10 | 70 | 0 | 10 | — | — |
T Tadeto | 13 | 104 | 0 | 13 | — | — |
C Cadbury | 2 | 14 | 0 | 2 | — | — |
Nutella has 1650% more assets than Cadbury
mofa, mofa, Tadeto, Cadbury, Tadeto, Cadbury have no video assets
mofa is not present on Walmart, Target
mofa is not present on Walmart, Target
Tadeto is not present on Walmart, Target