Competitive Intelligence Overview
58
Products
364
Assets
3/3
Platforms
6.3
Assets/Product
56 products
347 assets
1 products
6 assets
1 products
11 assets
Get notified when competitors change their listings, add new products, or update their creative assets. Stay ahead with real-time intelligence.
No credit card required
NUK leads in 2 categories across amazon. Key strongholds: Baby Products > Feeding > Solid Feeding > Cups, Baby Products > Feeding > Solid Feeding > Utensils > Forks.
Medela leads "Baby Products > Feeding > Breastfeeding > Breastmilk Containers" by 28% over NUK. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothpaste" has 276 products but NUK only has 1 (0.4%). High-volume category with room to grow.
amazon83% of NUK's category presence is on amazon. Consider expanding on walmart and target for diversification.
24
25.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
NUK Your brand | 58 | 364 | 1★ | 56 | 1 | 1 |
Boon | 67★ | 143 | 1★ | 65 | 1 | 1 |
Playtex Baby | 50 | 262 | 0 | 48 | 1 | 1 |
Philips Avent | 57 | 373★ | 1★ | 55 | 1 | 1 |
Philips Avent has 161% more assets than Boon
Playtex Baby has no video assets
Philips Avent has the highest asset coverage (6.5 assets/product)