Competitive Intelligence Overview
72
Products
520
Assets
3/3
Platforms
7.2
Assets/Product
70 products
512 assets
1 products
3 assets
1 products
5 assets
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Nuby leads in 7 categories across amazon, walmart, target. Key strongholds: Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief > Teethers, Toys & Games > Baby & Toddler Toys > Bath Toys.
Tommee Tippee leads "Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief > Pacifiers" by 33% over Nuby. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Feeding > Bottle-Feeding > Bottles" has 110 products but Nuby only has 6 (5.5%). High-volume category with room to grow.
amazon93% of Nuby's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
20% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nuby Your brand | 72★ | 520★ | 0 | 70 | 1 | 1 |
Skip Hop | 65 | 463 | 0 | 63 | 1 | 1 |
Boon | 67 | 143 | 1★ | 65 | 1 | 1 |
Philips Avent | 57 | 373 | 1★ | 55 | 1 | 1 |
Nuby has 264% more assets than Boon
Nuby, Skip Hop have no video assets
Nuby has the highest asset coverage (7.2 assets/product)