Competitive Intelligence Overview
12
Products
85
Assets
1/3
Platforms
7.1
Assets/Product
12 products
85 assets
Not present
Not present
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Novelty Place dominates "Home & Kitchen > Event & Party Supplies > Headwear" on amazon with 2.3% market share, outperforming 3 competitors.
amazonmultifun leads "Toys & Games > Dress Up & Pretend Play > Dress-Up Accessories > Jewelry > Rings" by 15% over Novelty Place. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Sports > Leisure Sports & Game Room > Bowling > Bowling Sets" has 85 products but Novelty Place only has 1 (1.2%). High-volume category with room to grow.
amazon100% of Novelty Place's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
3.6% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
N Novelty Place Your brand | 12 | 85 | 0★ | 12 | — | — |
G Generic | 10,979★ | 50,064★ | 0★ | 10979 | — | — |
N Novelty Place | 12 | 85 | 0★ | 12 | — | — |
F FAPIUO | 2 | 11 | 0★ | 2 | — | — |
N Novelty Place | 3 | 22 | 0★ | 3 | — | — |
F FAPIUO | 30 | 112 | 0★ | 30 | — | — |
Generic has 455027% more assets than FAPIUO
Novelty Place is not present on Walmart, Target
Generic is not present on Walmart, Target
Novelty Place is not present on Walmart, Target
FAPIUO is not present on Walmart, Target