Competitive Intelligence Overview
59
Products
473
Assets
1/3
Platforms
8.0
Assets/Product
59 products
473 assets
Not present
Not present
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Norelco leads in 3 categories across amazon. Key strongholds: Beauty & Personal Care > Shave & Hair Removal > Men's > Electric Shavers > Rotary Shavers, Beauty & Personal Care > Shave & Hair Removal > Men's > Beard & Mustache Care > Beard & Mustache Trimmers.
Wahl leads "Beauty & Personal Care > Hair Care > Hair Cutting Tools > Hair Clippers & Accessories > Hair Clippers" by 70% over Norelco. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Shave & Hair Removal > Men's > Electric Shavers > Foil Shavers" has 78 products but Norelco only has 3 (3.8%). High-volume category with room to grow.
amazon100% of Norelco's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
19.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Norelco Your brand | 59 | 473 | 0★ | 59 | — | — |
Wahl | 83★ | 626★ | 0★ | 81 | 1 | 1 |
MANSCAPED | 16 | 136 | 0★ | 15 | 1 | — |
H HLMOptimo | 8 | 45 | 0★ | 8 | — | — |
H HLMOptimo | 9 | 60 | 0★ | 9 | — | — |
Wahl has 1291% more assets than HLMOptimo
Norelco is not present on Walmart, Target
MANSCAPED is not present on Target
HLMOptimo is not present on Walmart, Target
HLMOptimo is not present on Walmart, Target