Competitive Intelligence Overview
119
Products
790
Assets
3/3
Platforms
6.6
Assets/Product
117 products
771 assets
1 products
8 assets
1 products
11 assets
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Nordic Ware leads in 7 categories across amazon, walmart, target. Key strongholds: Home & Kitchen > Kitchen & Dining > Bakeware > Cake Pans > Bundt Pans, Home & Kitchen > Kitchen & Dining > Bakeware > Baking & Cookie Sheets.
Betty Crocker leads "Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Baking Mixes > Cakes" by 72% over Nordic Ware. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Bakeware > Bakers & Casseroles > Bakers" has 101 products but Nordic Ware only has 1 (1%). High-volume category with room to grow.
amazon96% of Nordic Ware's category presence is on amazon. Consider expanding on walmart and target for diversification.
28
35.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nordic Ware Your brand | 119 | 790 | 1★ | 117 | 1 | 1 |
Cuisinart | 223★ | 833★ | 0 | 222 | 1 | — |
G GLX | 3 | 20 | 0 | 3 | — | — |
G GLX | 22 | 161 | 0 | 22 | — | — |
U USA Pan | 28 | 182 | 0 | 28 | — | — |
U USA Pan | 13 | 96 | 0 | 13 | — | — |
Cuisinart has 4065% more assets than GLX
Cuisinart, GLX, GLX, USA Pan, USA Pan have no video assets
Cuisinart is not present on Target
GLX is not present on Walmart, Target
GLX is not present on Walmart, Target