Competitive Intelligence Overview
50
Products
386
Assets
1/3
Platforms
7.7
Assets/Product
50 products
386 assets
Not present
Not present
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Nordic Naturals leads in 2 categories across amazon. Key strongholds: Health & Household > Vitamins, Minerals & Supplements > Essential Fatty Acids > DHA, Health & Household > Vitamins, Minerals & Supplements > Essential Fatty Acids > Omega Oils > Omega-3.
Generic leads "Health & Household > Vitamins, Minerals & Supplements > Essential Fatty Acids > EPA" by 24% over Nordic Naturals. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Health Supplies > Supplements & Vitamins > Fish Oil Supplements" has 84 products but Nordic Naturals only has 1 (1.2%). High-volume category with room to grow.
amazon100% of Nordic Naturals's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
21.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
N Nordic Naturals Your brand | 50 | 386 | 0★ | 50 | — | — |
N Nutricost | 282★ | 1,603★ | 0★ | 282 | — | — |
T THORNE | 86 | 690 | 0★ | 86 | — | — |
N Nature's Bounty | 17 | 103 | 0★ | 17 | — | — |
N Nature's Bounty | 88 | 515 | 0★ | 88 | — | — |
Nutricost has 1456% more assets than Nature's Bounty
Nordic Naturals is not present on Walmart, Target
Nutricost is not present on Walmart, Target
THORNE is not present on Walmart, Target
Nature's Bounty is not present on Walmart, Target