Category Insights
AICompetitive Threat
Gillette leads "Beauty & Personal Care > Shave & Hair Removal > Men's > Shaving Creams, Lotions & Gels > Shaving Gels" by 22% over NIVEA MEN. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but NIVEA MEN only has 1 (0.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of NIVEA MEN's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
5 categoriesNIVEA MEN(Your brand)
1
1.4% share • #11
Top Competitors
#1
S
St. Ives710.1%#2
Neutrogena68.7%
#3
Aveeno34.3%