Competitive Intelligence Overview
96
Products
857
Assets
3/3
Platforms
8.9
Assets/Product
94 products
841 assets
1 products
7 assets
1 products
9 assets
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Ninja leads in 5 categories across amazon, walmart. Key strongholds: Home & Kitchen > Kitchen & Dining > Small Appliances > Blenders > Countertop Blenders, Home & Kitchen > Kitchen & Dining > Small Appliances > Ice Cream Machines.
Keurig leads "Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Coffee Makers > Single-Serve Brewers" by 73% over Ninja. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Knife Block Sets" has 131 products but Ninja only has 1 (0.8%). High-volume category with room to grow.
amazon95% of Ninja's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
26.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Ninja Your brand | 96 | 857★ | 1★ | 94 | 1 | 1 |
Cuisinart | 223★ | 833 | 0 | 222 | 1 | — |
Hamilton Beach | 109 | 833 | 0 | 108 | 1 | — |
Breville | 76 | 194 | 0 | 75 | 1 | — |
Ninja has 342% more assets than Breville
Cuisinart, Hamilton Beach, Breville have no video assets
Cuisinart is not present on Target
Hamilton Beach is not present on Target
Breville is not present on Target