Competitive Intelligence Overview
58
Products
523
Assets
3/3
Platforms
9.0
Assets/Product
56 products
495 assets
1 products
8 assets
1 products
20 assets
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Nexcare leads in 4 categories across amazon, walmart, target. Key strongholds: Health & Household > Health Care > First Aid > Bandages & Bandaging Supplies > First Aid Tape, Health & Household > Vision > Eye Patches.
NEW-SKIN leads "Health & Household > Health Care > First Aid > Bandages & Bandaging Supplies > Liquid Bandages" by 24% over Nexcare. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > Bandages & Bandaging Supplies > Adhesive Bandages" has 170 products but Nexcare only has 15 (8.8%). High-volume category with room to grow.
amazon85% of Nexcare's category presence is on amazon. Consider expanding on walmart and target for diversification.
24
30% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nexcare Your brand | 58 | 523★ | 1★ | 56 | 1 | 1 |
Curad | 60 | 65 | 0 | 59 | 1 | — |
Band-Aid | 66★ | 191 | 1★ | 64 | 1 | 1 |
S Shifty Bridge | 31 | 225 | 0 | 31 | — | — |
S Shifty Bridge | 6 | 29 | 0 | 6 | — | — |
Nexcare has 1703% more assets than Shifty Bridge
Curad, Shifty Bridge, Shifty Bridge have no video assets
Curad is not present on Target
Shifty Bridge is not present on Walmart, Target
Shifty Bridge is not present on Walmart, Target