Competitive Intelligence Overview
97
Products
830
Assets
3/3
Platforms
8.6
Assets/Product
95 products
810 assets
1 products
8 assets
1 products
12 assets
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Neutrogena leads in 4 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Makeup > Makeup Remover > Makeup Cleansing Water, Beauty & Personal Care > Skin Care > Face > Cleansers > Gels.
Cliganic leads "Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Oil" by 53% over Neutrogena. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Neutrogena only has 4 (2.4%). High-volume category with room to grow.
amazon94% of Neutrogena's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
6.1% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Neutrogena Your brand | 97 | 830★ | 1★ | 95 | 1 | 1 |
Cetaphil | 61 | 481 | 1★ | 59 | 1 | 1 |
Burt's Bees | 78 | 265 | 0 | 77 | 1 | — |
L'Oreal Paris | 114★ | 803 | 0 | 113 | — | 1 |
Neutrogena has 213% more assets than Burt's Bees
Burt's Bees, L'Oreal Paris have no video assets
Burt's Bees is not present on Target
L'Oreal Paris is not present on Walmart
Neutrogena has the highest asset coverage (8.6 assets/product)