Competitive Intelligence Overview
57
Products
341
Assets
2/3
Platforms
6.0
Assets/Product
56 products
336 assets
1 products
5 assets
Not present
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Nespresso leads in 2 categories across amazon, walmart. Key strongholds: Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Espresso Machine & Coffeemaker Combos, Nespresso Machines.
Keurig leads "Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Coffee Makers > Single-Serve Brewers" by 58% over Nespresso. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Coffee > Instant Coffee" has 89 products but Nespresso only has 1 (1.1%). High-volume category with room to grow.
amazon89% of Nespresso's category presence is on amazon. Consider expanding on walmart and target for diversification.
36
21.3% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nespresso Your brand | 57 | 341 | 0 | 56 | 1 | — |
Breville | 76★ | 194 | 0 | 75 | 1 | — |
Keurig | 64 | 617★ | 1★ | 62 | 1 | 1 |
G Gaggia | 6 | 32 | 0 | 6 | — | — |
G Gaggia | 3 | 16 | 0 | 3 | — | — |
Keurig has 3756% more assets than Gaggia
Nespresso, Breville, Gaggia, Gaggia have no video assets
Nespresso is not present on Target
Breville is not present on Target
Gaggia is not present on Walmart, Target