Competitive Intelligence Overview
49
Products
290
Assets
3/3
Platforms
5.9
Assets/Product
47 products
275 assets
1 products
6 assets
1 products
9 assets
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Neosporin leads in 4 categories across amazon, walmart, target. Key strongholds: Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Ointments, Industrial & Scientific > Professional Medical Supplies > Wound Care & Dressings > Topical Antimicrobials.
Icy Hot leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Joint & Muscle Pain Relief > Treatments > Pain Relief Rubs" by 25% over Neosporin. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > Burn Care" has 135 products but Neosporin only has 1 (0.7%). High-volume category with room to grow.
amazon71% of Neosporin's category presence is on amazon. Consider expanding on walmart and target for diversification.
30
24.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Neosporin Your brand | 49★ | 290★ | 1★ | 47 | 1 | 1 |
S Shifty Bridge | 31 | 225 | 0 | 31 | — | — |
S Shifty Bridge | 6 | 29 | 0 | 6 | — | — |
G Globe | 26 | 201 | 0 | 26 | — | — |
G GREASECO | 11 | 61 | 0 | 11 | — | — |
G Globe | 6 | 50 | 0 | 6 | — | — |
G GREASECO | 15 | 106 | 0 | 15 | — | — |
Neosporin has 900% more assets than Shifty Bridge
Shifty Bridge, Shifty Bridge, Globe, GREASECO, Globe, GREASECO have no video assets
Shifty Bridge is not present on Walmart, Target
Shifty Bridge is not present on Walmart, Target
Globe is not present on Walmart, Target