Category Insights
AICompetitive Threat
Tree Hut leads "Beauty & Personal Care > Skin Care > Body > Body Scrubs" by 16% over Naturium. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Naturium only has 1 (0.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Naturium's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
5 categoriesNaturium(Your brand)
2
4.4% share • #11
Top Competitors
#1
V
Vaseline613.3%#2
P
Palmer's36.7%#3
Bliss Kiss24.4%