Competitive Intelligence Overview
54
Products
281
Assets
3/3
Platforms
5.2
Assets/Product
52 products
274 assets
1 products
3 assets
1 products
4 assets
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Nature's Bakery leads in 2 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Bars > Fruit Bars, Hot Cereal & Grits.
Pop-Tarts leads "Grocery & Gourmet Food > Breakfast Foods > Toaster Pastries" by 67% over Nature's Bakery. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Bars > High Protein" has 148 products but Nature's Bakery only has 2 (1.4%). High-volume category with room to grow.
amazon83% of Nature's Bakery's category presence is on amazon. Consider expanding on walmart and target for diversification.
24
30% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Nature's Bakery Your brand | 54 | 281 | 1★ | 52 | 1 | 1 |
KIND | 70★ | 371 | 1★ | 68 | 1 | 1 |
Nature Valley | 60 | 374★ | 1★ | 58 | 1 | 1 |
P Pet Factory | 17 | 114 | 0 | 17 | — | — |
P Pet Factory | 14 | 98 | 0 | 14 | — | — |
Nature Valley has 282% more assets than Pet Factory
Pet Factory, Pet Factory have no video assets
Pet Factory is not present on Walmart, Target
Pet Factory is not present on Walmart, Target
Pet Factory has the highest asset coverage (7 assets/product)