Competitive Intelligence Overview
50
Products
388
Assets
3/3
Platforms
7.8
Assets/Product
48 products
378 assets
1 products
4 assets
1 products
6 assets
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Mustela dominates "Baby Products > Gifts > Newborn Gift Sets" on amazon with 11.5% market share, outperforming 3 competitors.
amazonJohnson's Baby leads "Baby Products > Baby Care > Grooming > Skin Care > Oils" by 33% over Mustela. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers" has 163 products but Mustela only has 1 (0.6%). High-volume category with room to grow.
amazon91% of Mustela's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
18.4% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Mustela Your brand | 50 | 388 | 1★ | 48 | 1 | 1 |
Aveeno Baby | 52 | 49 | 0 | 52 | — | — |
Johnson's Baby | 54★ | 410★ | 0 | 54 | — | — |
The Honest Company | 34 | 319 | 0 | 34 | — | — |
Johnson's Baby has 737% more assets than Aveeno Baby
Aveeno Baby, Johnson's Baby, The Honest Company have no video assets
Aveeno Baby is not present on Walmart, Target
Johnson's Baby is not present on Walmart, Target
The Honest Company is not present on Walmart, Target