Competitive Intelligence Overview
40
Products
277
Assets
2/3
Platforms
6.9
Assets/Product
39 products
269 assets
1 products
8 assets
Not present
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Mrs. MEYER'S dominates "All Mrs. Meyer's" on walmart with 100% market share, outperforming 0 competitors.
walmartDawn leads "Health & Household > Household Supplies > Dishwashing > Dish Soap" by 38% over Mrs. MEYER'S. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners" has 155 products but Mrs. MEYER'S only has 6 (3.9%). High-volume category with room to grow.
amazon94% of Mrs. MEYER'S's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
13.4% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Mrs. MEYER'S Your brand | 40 | 277 | 0 | 39 | 1 | — |
Arm & Hammer | 138★ | 654★ | 1★ | 136 | 1 | 1 |
N Niro | 3 | 15 | 0 | 3 | — | — |
T TYLER CANDLE COMPANY | 8 | 31 | 0 | 8 | — | — |
N Niro | 9 | 51 | 0 | 9 | — | — |
T TYLER CANDLE COMPANY | 2 | 12 | 0 | 2 | — | — |
Arm & Hammer has 5350% more assets than TYLER CANDLE COMPANY
Mrs. MEYER'S, Niro, TYLER CANDLE COMPANY, Niro, TYLER CANDLE COMPANY have no video assets
Mrs. MEYER'S is not present on Target
Niro is not present on Walmart, Target
TYLER CANDLE COMPANY is not present on Walmart, Target