Competitive Intelligence Overview
20
Products
109
Assets
1/3
Platforms
5.5
Assets/Product
20 products
109 assets
Not present
Not present
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Mr. Coffee dominates "Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Kettles & Tea Machines > Iced Tea Machines" on amazon with 8.8% market share, outperforming 3 competitors.
amazon"Home & Kitchen > Kitchen & Dining > Dining & Entertaining > Glassware & Drinkware > Cups, Mugs, & Saucers > Coffee Cups & Mugs" has 196 products but Mr. Coffee only has 1 (0.5%). High-volume category with room to grow.
amazon100% of Mr. Coffee's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
8.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
M Mr. Coffee Your brand | 20 | 109 | 0★ | 20 | — | — |
Cuisinart | 223★ | 833★ | 0★ | 222 | 1 | — |
C CUSTOMTREND | 2 | 15 | 0★ | 2 | — | — |
C Capresso | 7 | 33 | 0★ | 7 | — | — |
C CUSTOMTREND | 17 | 73 | 0★ | 17 | — | — |
C Capresso | 4 | 31 | 0★ | 4 | — | — |
Cuisinart has 5453% more assets than CUSTOMTREND
Mr. Coffee is not present on Walmart, Target
Cuisinart is not present on Target
CUSTOMTREND is not present on Walmart, Target
Capresso is not present on Walmart, Target