Competitive Intelligence Overview
22
Products
128
Assets
1/3
Platforms
5.8
Assets/Product
22 products
128 assets
Not present
Not present
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Mr. Clean dominates "Health & Household > Household Supplies > Household Cleaning > Bathroom Cleaners" on amazon with 50% market share, outperforming 2 competitors.
amazonSwiffer leads "Health & Household > Household Supplies > Cleaning Tools > Mopping > Wet & Dry Mops > Dust Mops" by 40% over Mr. Clean. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners" has 155 products but Mr. Clean only has 5 (3.2%). High-volume category with room to grow.
amazon100% of Mr. Clean's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
9.8% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
M Mr. Clean Your brand | 22 | 128 | 0★ | 22 | — | — |
C CIEHER | 23 | 88 | 0★ | 23 | — | — |
S Swiffer | 33 | 188 | 0★ | 33 | — | — |
C CIEHER | 9 | 68 | 0★ | 9 | — | — |
S Swiffer | 51★ | 458★ | 0★ | 51 | — | — |
Swiffer has 574% more assets than CIEHER
Mr. Clean is not present on Walmart, Target
CIEHER is not present on Walmart, Target
Swiffer is not present on Walmart, Target
CIEHER is not present on Walmart, Target