Competitive Intelligence Overview
40
Products
321
Assets
3/3
Platforms
8.0
Assets/Product
38 products
306 assets
1 products
8 assets
1 products
7 assets
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Tylenol leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Acetaminophen" by 34% over Motrin. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Cold & Flu Relief" has 154 products but Motrin only has 1 (0.6%). High-volume category with room to grow.
amazon67% of Motrin's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
33% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Motrin Your brand | 40 | 321 | 1★ | 38 | 1 | 1 |
Tylenol | 55 | 375★ | 1★ | 53 | 1 | 1 |
Advil | 63★ | 167 | 1★ | 61 | 1 | 1 |
R RoamRider | 2 | 13 | 0 | 2 | — | — |
R RoamRider | 8 | 59 | 0 | 8 | — | — |
Tylenol has 2785% more assets than RoamRider
RoamRider, RoamRider have no video assets
RoamRider is not present on Walmart, Target
RoamRider is not present on Walmart, Target
Motrin has the highest asset coverage (8 assets/product)