Category Insights
AICompetitive Threat
Lume leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" by 29% over Mitchum. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" has 97 products but Mitchum only has 1 (1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Mitchum's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesMitchum(Your brand)
2
3.1% share • #9
Top Competitors
#1
Dove1624.6%
#2
D
Degree1116.9%#3
S
Secret69.2%