Competitive Intelligence Overview
267
Products
814
Assets
1/3
Platforms
3.0
Assets/Product
267 products
814 assets
Not present
Not present
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Milwaukee leads in 10 categories across amazon. Key strongholds: Tools & Home Improvement > Power & Hand Tools > Power Tools > Impact Drivers, Tools & Home Improvement > Power & Hand Tools > Power Tools > Impact Wrenches.
Sharpie leads "Office Products > Office & School Supplies > Writing & Correction Supplies > Markers & Highlighters > Permanent Markers" by 68% over Milwaukee. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Power & Hand Tools > Power Tool Parts & Accessories > Power Tools Replacement Parts" has 125 products but Milwaukee only has 2 (1.6%). High-volume category with room to grow.
amazon100% of Milwaukee's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
21.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Milwaukee Your brand | 267 | 814 | 0★ | 267 | — | — |
Makita | 171 | 1,105 | 0★ | 170 | — | 1 |
DEWALT | 472★ | 2,938★ | 0★ | 471 | — | 1 |
CRAFTSMAN | 213 | 1,026 | 0★ | 211 | 1 | 1 |
DEWALT has 261% more assets than Milwaukee
Milwaukee is not present on Walmart, Target
Makita is not present on Walmart
DEWALT is not present on Walmart
Makita has the highest asset coverage (6.5 assets/product)