Category Insights
AIGrowth Opportunity
"Beauty & Personal Care > Makeup > Eyes > Eyeshadow Bases & Primers" has 70 products but Milk Makeup only has 1 (1.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Milk Makeup's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesMilk Makeup(Your brand)
1
3.3% share • #11
Top Competitors
#1
Garnier310%
#2
P
Peter Thomas Roth26.7%#3
The Ordinary13.3%