Competitive Intelligence Overview
48
Products
309
Assets
2/3
Platforms
6.4
Assets/Product
47 products
298 assets
Not present
1 products
11 assets
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Milk-Bone dominates "Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" on amazon with 9.8% market share, outperforming 3 competitors.
amazonSmartBones leads "Pet Supplies > Dogs > Treats > Bones" by 42% over Milk-Bone. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Rawhide > Rolls" has 72 products but Milk-Bone only has 1 (1.4%). High-volume category with room to grow.
amazon80% of Milk-Bone's category presence is on amazon. Consider expanding on walmart and target for diversification.
42
9.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Milk-Bone Your brand | 48 | 309 | 1★ | 47 | — | 1 |
DreamBone | 54 | 88 | 0 | 53 | 1 | — |
Good'n'Fun | 56★ | 344★ | 0 | 56 | — | — |
Pup-Peroni | 45 | 199 | 1★ | 44 | — | 1 |
Good'n'Fun has 291% more assets than DreamBone
DreamBone, Good'n'Fun have no video assets
Milk-Bone is not present on Walmart
DreamBone is not present on Target
Good'n'Fun is not present on Walmart, Target