Competitive Intelligence Overview
20
Products
165
Assets
1/3
Platforms
8.3
Assets/Product
20 products
165 assets
Not present
Not present
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Mikolo leads in 2 categories across amazon. Key strongholds: Sports & Outdoors > Exercise & Fitness > Strength Training Equipment > Racks & Cages > Power Cages, Sports & Outdoors > Exercise & Fitness > Strength Training Equipment > Racks & Cages > Smith Machines.
Fitvids leads "Sports & Outdoors > Exercise & Fitness > Strength Training Equipment > Weights & Accessories > Plates" by 12% over Mikolo. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Exercise & Fitness > Exercise Machine Parts & Accessories > Exercise Machine Attachments" has 100 products but Mikolo only has 1 (1%). High-volume category with room to grow.
amazon100% of Mikolo's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
8.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
M Mikolo Your brand | 20 | 165 | 0★ | 20 | — | — |
R RitFit | 5 | 39 | 0★ | 5 | — | — |
R RitFit | 18 | 136 | 0★ | 18 | — | — |
G GarveeLife | 8 | 59 | 0★ | 8 | — | — |
G GarveeLife | 45★ | 331★ | 0★ | 45 | — | — |
V Vantage Point Archery | 3 | 19 | 0★ | 3 | — | — |
V Vantage Point Archery | 7 | 42 | 0★ | 7 | — | — |
GarveeLife has 1642% more assets than Vantage Point Archery
Mikolo is not present on Walmart, Target
RitFit is not present on Walmart, Target
RitFit is not present on Walmart, Target
GarveeLife is not present on Walmart, Target