Competitive Intelligence Overview
50
Products
295
Assets
3/3
Platforms
5.9
Assets/Product
48 products
277 assets
1 products
7 assets
1 products
11 assets
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Mielle Organics leads in 3 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Hair Care > Scalp Treatments, Beauty & Personal Care > Hair Care > Hair Loss Products > Hair Regrowth Conditioners.
Nutrafol leads "Beauty & Personal Care > Hair Care > Hair Loss Products > Hair Regrowth Treatments" by 29% over Mielle Organics. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Hair Care > Hair Loss Products > Hair Regrowth Treatments" has 104 products but Mielle Organics only has 2 (1.9%). High-volume category with room to grow.
amazon94% of Mielle Organics's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
9% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Mielle Organics Your brand | 50 | 295 | 1★ | 48 | 1 | 1 |
Kitsch | 89★ | 686★ | 0 | 88 | 1 | — |
Garnier | 73 | 478 | 0 | 71 | 1 | 1 |
Marc Anthony | 48 | 261 | 0 | 47 | 1 | — |
Kitsch has 163% more assets than Marc Anthony
Kitsch, Garnier, Marc Anthony have no video assets
Kitsch is not present on Target
Marc Anthony is not present on Target
Kitsch has the highest asset coverage (7.7 assets/product)