Competitive Intelligence Overview
12
Products
64
Assets
1/3
Platforms
5.3
Assets/Product
12 products
64 assets
Not present
Not present
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Lottabody leads "Beauty & Personal Care > Hair Care > Styling Products > Gels" by 19% over Mielle. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Mielle only has 1 (0.6%). High-volume category with room to grow.
amazon100% of Mielle's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
4% share • #6
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Mielle Your brand | 12 | 64 | 0 | 12 | — | — |
Garnier | 73 | 478 | 0 | 71 | 1 | 1 |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
L'Oreal Paris | 114★ | 803★ | 0 | 113 | — | 1 |
L'Oreal Paris has 1155% more assets than Mielle
Mielle, Garnier, L'Oreal Paris have no video assets
Mielle is not present on Walmart, Target
L'Oreal Paris is not present on Walmart
L'Oreal Paris has the highest asset coverage (7 assets/product)