Competitive Intelligence Overview
3
Products
24
Assets
1/3
Platforms
8.0
Assets/Product
3 products
24 assets
Not present
Not present
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Easy@Home leads "Health & Household > Medical Supplies & Equipment > Health Monitors > Thermometers > Basal" by 17% over Microlife. Consider expanding product range or improving visibility in this category.
amazon"Electronics > Portable Audio & Video > Digital Voice Recorders" has 92 products but Microlife only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Microlife's category presence is on amazon. Consider expanding on walmart and target for diversification.
1
1.1% share • #14
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
M Microlife Your brand | 3 | 24 | 0★ | 3 | — | — |
E Easy@Home | 9 | 68 | 0★ | 9 | — | — |
E Easy@Home | 39★ | 296★ | 0★ | 39 | — | — |
J Johnson & Smith | 2 | 12 | 0★ | 2 | — | — |
P Plaud | 8 | 58 | 0★ | 8 | — | — |
J Johnson & Smith | 6 | 43 | 0★ | 6 | — | — |
P Plaud | 5 | 42 | 0★ | 5 | — | — |
Easy@Home has 2367% more assets than Johnson & Smith
Microlife is not present on Walmart, Target
Easy@Home is not present on Walmart, Target
Easy@Home is not present on Walmart, Target
Johnson & Smith is not present on Walmart, Target