Competitive Intelligence Overview
9
Products
59
Assets
1/3
Platforms
6.6
Assets/Product
9 products
59 assets
Not present
Not present
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Plus Brand leads "Sports & Outdoors > Sports > Boating & Sailing > Boating > Safety & Flotation Devices > First Aid Kits" by 15% over MFASCO. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > First Aid Kits" has 97 products but MFASCO only has 1 (1%). High-volume category with room to grow.
amazon100% of MFASCO's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
4.1% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
M MFASCO Your brand | 9 | 59 | 0★ | 9 | — | — |
R RHINO RESCUE | 15 | 115★ | 0★ | 15 | — | — |
R RHINO RESCUE | 12 | 83 | 0★ | 12 | — | — |
C ClosetMaid | 15 | 92 | 0★ | 15 | — | — |
F First Aid Only | 17★ | 102 | 0★ | 17 | — | — |
C ClosetMaid | 13 | 78 | 0★ | 13 | — | — |
F First Aid Only | 13 | 66 | 0★ | 13 | — | — |
RHINO RESCUE has 95% more assets than MFASCO
MFASCO is not present on Walmart, Target
RHINO RESCUE is not present on Walmart, Target
RHINO RESCUE is not present on Walmart, Target
ClosetMaid is not present on Walmart, Target