Competitive Intelligence Overview
37
Products
228
Assets
3/3
Platforms
6.2
Assets/Product
35 products
210 assets
1 products
8 assets
1 products
10 assets
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Meow Mix leads in 3 categories across amazon, walmart. Key strongholds: Pet Supplies > Cats > Treats > Snacks > Soft Treats, Pet Supplies > Cats > Health Supplies > Supplements & Vitamins > Multivitamins.
Fancy Feast leads "Pet Supplies > Cats > Food > Wet > Canned" by 21% over Meow Mix. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Food > Wet > Canned" has 164 products but Meow Mix only has 5 (3%). High-volume category with room to grow.
amazon71% of Meow Mix's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
15.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Meow Mix Your brand | 37 | 228★ | 1★ | 35 | 1 | 1 |
Reveal | 49★ | 219 | 0 | 49 | — | — |
T TIKI PETS | 4 | 39 | 0 | 4 | — | — |
I I AND LOVE AND YOU | 6 | 51 | 0 | 6 | — | — |
T TIKI PETS | 2 | 15 | 0 | 2 | — | — |
I I AND LOVE AND YOU | 3 | 25 | 0 | 3 | — | — |
Meow Mix has 1420% more assets than TIKI PETS
Reveal, TIKI PETS, I AND LOVE AND YOU, TIKI PETS, I AND LOVE AND YOU have no video assets
Reveal is not present on Walmart, Target
TIKI PETS is not present on Walmart, Target
I AND LOVE AND YOU is not present on Walmart, Target