Competitive Intelligence Overview
196
Products
1777
Assets
3/3
Platforms
9.1
Assets/Product
194 products
1759 assets
1 products
8 assets
1 products
10 assets
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Melissa & Doug leads in 20 categories across amazon, walmart, target. Key strongholds: Toys & Games > Dress Up & Pretend Play > Kitchen Toys > Play Food, Toys & Games > Puzzles > Pegged Puzzles.
LEGO leads "Toys & Games > Building Toys > Building Sets" by 73% over Melissa & Doug. Consider expanding product range or improving visibility in this category.
amazon"Toys & Games > Games & Accessories > Board Games" has 117 products but Melissa & Doug only has 1 (0.9%). High-volume category with room to grow.
amazon98% of Melissa & Doug's category presence is on amazon. Consider expanding on walmart and target for diversification.
16
24.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Melissa & Doug Your brand | 196★ | 1,777★ | 1★ | 194 | 1 | 1 |
Little Tikes | 94 | 564 | 0 | 93 | 1 | — |
D Dan&Darci | 9 | 76 | 0 | 9 | — | — |
N NuOrganic Cosmetics | 2 | 18 | 0 | 2 | — | — |
D Dan&Darci | 7 | 51 | 0 | 7 | — | — |
N NuOrganic Cosmetics | 9 | 61 | 0 | 9 | — | — |
Melissa & Doug has 9772% more assets than NuOrganic Cosmetics
Little Tikes, Dan&Darci, NuOrganic Cosmetics, Dan&Darci, NuOrganic Cosmetics have no video assets
Little Tikes is not present on Target
Dan&Darci is not present on Walmart, Target
NuOrganic Cosmetics is not present on Walmart, Target