Competitive Intelligence Overview
49
Products
338
Assets
3/3
Platforms
6.9
Assets/Product
47 products
322 assets
1 products
7 assets
1 products
9 assets
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Mederma dominates "Skin Treatments" on walmart with 50% market share, outperforming 1 competitors.
walmartSupergoop! leads "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Facial Sunscreens" by 22% over Mederma. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Mederma only has 1 (0.6%). High-volume category with room to grow.
amazon82% of Mederma's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
35.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Mederma Your brand | 49 | 338 | 1★ | 47 | 1 | 1 |
Neutrogena | 97★ | 830★ | 1★ | 95 | 1 | 1 |
CeraVe | 67 | 482 | 1★ | 65 | 1 | 1 |
Cetaphil | 61 | 481 | 1★ | 59 | 1 | 1 |
Neutrogena has 146% more assets than Mederma
Neutrogena has the highest asset coverage (8.6 assets/product)