Competitive Intelligence Overview
88
Products
612
Assets
3/3
Platforms
7.0
Assets/Product
86 products
595 assets
1 products
8 assets
1 products
9 assets
Get notified when competitors change their listings, add new products, or update their creative assets. Stay ahead with real-time intelligence.
No credit card required
MAYBELLINE leads in 3 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Makeup > Lips > Lipstick, Beauty & Personal Care > Makeup > Eyes > Eyeliner.
MISSHA leads "Beauty & Personal Care > Makeup > Face > BB Creams" by 55% over MAYBELLINE. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Lip Care > Balms & Moisturizers" has 100 products but MAYBELLINE only has 1 (1%). High-volume category with room to grow.
amazon90% of MAYBELLINE's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
26.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
MAYBELLINE Your brand | 88 | 612★ | 1★ | 86 | 1 | 1 |
e.l.f. | 101★ | 492 | 1★ | 100 | — | 1 |
COVERGIRL | 90 | 278 | 1★ | 88 | 1 | 1 |
wet n wild | 67 | 561 | 0 | 66 | 1 | — |
MAYBELLINE has 120% more assets than COVERGIRL
wet n wild has no video assets
e.l.f. is not present on Walmart
wet n wild is not present on Target
wet n wild has the highest asset coverage (8.4 assets/product)