Category Insights
AICompetitive Threat
Graco leads "Baby Products > Strollers & Accessories > Strollers > Travel Systems" by 30% over Maxi-Cosi. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Baby Products > Nursery > Furniture > Infant & Toddler Beds > Bassinets > Bedside Cribs" has 86 products but Maxi-Cosi only has 1 (1.2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Maxi-Cosi's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
9 categoriesMaxi-Cosi(Your brand)
4
6.5% share • #5
Top Competitors
#1
Graco1727.4%
#2
Evenflo1321%
#3
Safety 1st812.9%