Category Insights
AICompetitive Threat
Vicks leads "Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Chest Rubs" by 19% over Matys. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Chest Rubs" has 73 products but Matys only has 1 (1.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Matys's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesMatys(Your brand)
1
1.4% share • #34
Top Competitors
#1
Vicks1520.5%
#2
M
Mentholatum45.5%#3
T
TOGOLIUN45.5%