Competitive Intelligence Overview
19
Products
127
Assets
2/3
Platforms
6.7
Assets/Product
18 products
120 assets
1 products
7 assets
Not present
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Magic Bullet leads in 3 categories across amazon, walmart. Key strongholds: Home & Kitchen > Kitchen & Dining > Small Appliance Parts & Accessories > Blender Replacement Parts, Home & Kitchen > Kitchen & Dining > Small Appliance Parts & Accessories > Food Processor Parts & Accessories.
Dulcolax leads "Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Laxatives" by 25% over Magic Bullet. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Laxatives" has 170 products but Magic Bullet only has 2 (1.2%). High-volume category with room to grow.
amazon89% of Magic Bullet's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
23.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Magic Bullet Your brand | 19 | 127 | 0 | 18 | 1 | — |
Ninja | 96 | 857★ | 1★ | 94 | 1 | 1 |
Hamilton Beach | 109★ | 833 | 0 | 108 | 1 | — |
Breville | 76 | 194 | 0 | 75 | 1 | — |
Ninja has 575% more assets than Magic Bullet
Magic Bullet, Hamilton Beach, Breville have no video assets
Magic Bullet is not present on Target
Hamilton Beach is not present on Target
Breville is not present on Target