Competitive Intelligence Overview
59
Products
413
Assets
3/3
Platforms
7.0
Assets/Product
57 products
392 assets
1 products
8 assets
1 products
13 assets
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M&M's leads in 4 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Assortment Boxes, Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Chocolate Covered Foods > Nuts.
Brookside leads "Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Chocolate Covered Foods > Fruit" by 21% over M&M's. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but M&M's only has 16 (5.4%). High-volume category with room to grow.
amazon78% of M&M's's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
18.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
M&M's Your brand | 59★ | 413★ | 1★ | 57 | 1 | 1 |
Dove Chocolate | 51 | 58 | 1★ | 50 | — | 1 |
V Vironix | 5 | 39 | 0 | 5 | — | — |
V Vironix | 5 | 30 | 0 | 5 | — | — |
N NATUREPRO | 2 | 18 | 0 | 2 | — | — |
N NATUREPRO | 7 | 54 | 0 | 7 | — | — |
M&M's has 2194% more assets than NATUREPRO
Vironix, Vironix, NATUREPRO, NATUREPRO have no video assets
Dove Chocolate is not present on Walmart
Vironix is not present on Walmart, Target
Vironix is not present on Walmart, Target