Competitive Intelligence Overview
17
Products
141
Assets
1/3
Platforms
8.3
Assets/Product
17 products
141 assets
Not present
Not present
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Lysol dominates "Health & Household > Household Supplies > Household Cleaning > Disinfectant Wipes" on amazon with 25% market share, outperforming 3 competitors.
amazonArm & Hammer leads "Health & Household > Household Supplies > Laundry > Fabric Deodorizer" by 25% over Lysol. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners" has 155 products but Lysol only has 3 (1.9%). High-volume category with room to grow.
amazon100% of Lysol's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
5% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
L Lysol Your brand | 17 | 141 | 0★ | 17 | — | — |
Mrs. MEYER'S | 40★ | 277★ | 0★ | 39 | 1 | — |
S Stardrops | 8 | 70 | 0★ | 8 | — | — |
I Iouniya | 3 | 23 | 0★ | 3 | — | — |
S Stardrops | 6 | 52 | 0★ | 6 | — | — |
I Iouniya | 8 | 70 | 0★ | 8 | — | — |
Mrs. MEYER'S has 1104% more assets than Iouniya
Lysol is not present on Walmart, Target
Mrs. MEYER'S is not present on Target
Stardrops is not present on Walmart, Target
Iouniya is not present on Walmart, Target